Mobile web page device width

Look at vidr.io on mobile. The page looks like a scaled-down version of the site designed for desktop. Compare this to framer.com on mobile, which displays a significantly different page on mobile.

A key difference is the viewport meta tag. On framer.com, this looks like:

<meta name="viewport" content="width=device-width, initial-scale=1, user-scalable=no"/>

The viewport tag controls how the browser displays the page. It can set multiple properties (such as width, initial-scale, and user-scalable, above).

The width property sets the size of a CSS pixel in physical pixels. A CSS pixel is a different concept to a physical pixel. A CSS pixel is an arbitrary unit, which is somehow resolved to a certain number of physical pixels (e.g., one CSS pixel = 2.5 physical pixels).

By setting width to device-width, we access the physical resolution of the device, and set one CSS pixel to equal one device pixel.

After doing so on vidr.io, the experience is arguably worse. This is because the site was not designed for small-width screens. Let’s fix some of those problems next.


I wrote this because I'm making the Vidrio website. It should display well on mobile. This post is my own, and not associated with my employer.

Jim. Friends. Vidrio.